WIIFM stands for “What’s in it for me?” It is a marketing tool to help people see the relevance of something to themselves. It helps them to realise that what is on offer is worth spending time or money on.
A few weeks into the course discuss what students see as the benefits of the module. (You may also want to discuss what they see as the challenges of the module).
In pairs ask them to list “What’s in it for me?” looking at the potential outcomes of success in the module.
Have a group discussion to look at their thoughts and highlight where success in this field could take them.
You could ask students from previous years to comment on the value and relevance of this module and show the responses to current students before or after you start the activity.
This will work well with all group sizes.
Students see the relevance to themselves in the module and are more engaged and motivated to learning.
